“What's in a name? that which we call a rose By any other name would smell as sweet;” (Romeo and Juliet, William Shakespeare, CA.1600) We all know the quote, and it may be true when it comes to Montague’s and Capulet's, but when it comes to branding a boutique, your name is key. We get a lot of questions about our name. “Where did it come from?”. “What does it mean?” And the truth is, we just came up with it ourselves at 2am. We wanted a name that not only reflected our products, but our vibe and style. We...